Executive Operations & CRM Specialist | Lead Generation, Brand Management |Marketing Communications

Hi, I’m Sophia.

I’m a Communications and Marketing professional with hands-on experience supporting growing businesses through marketing execution, CRM administration, lead generation, workflow automation, and operational systems support.

I help businesses strengthen their marketing backend, streamline customer workflows, and execute systems that improve engagement, efficiency, and scalable growth.

What I specialize in:

Marketing Operations
Supporting campaign execution, content coordination, reporting, and workflow management to keep marketing initiatives organized and moving efficiently.

CRM Management & Automations
Managing CRM systems including HubSpot and GoHighLevel through contact management, pipeline organization, workflow automation, reporting, and lead tracking optimization.

Lead Generation & Pipeline Support
Researching prospects, organizing lead databases, managing opportunities pipelines, supporting outreach workflows, and improving lead qualification processes.

Funnels, Campaigns & Automation
Building funnels, setting up automations, supporting campaign execution, and maintaining customer journey workflows designed to improve conversion and retention.

Project & Systems Management
Using monday to build boards, workflows, automations, reporting dashboards, and operational systems that improve team visibility and execution.

Community & Brand Engagement
Managing content coordination, scheduling, audience engagement, and community support to strengthen online brand presence.

Executive & Operational Support
Calendar management, documentation, internal coordination, task tracking, and administrative support for fast-moving remote teams.

Tools & Platforms

CRM & Marketing Systems
HubSpot
GoHighLevel
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Communication & Collaboration
Slack
Google Workspace
Microsoft Office

Marketing & Content
Canva
Workflow automations
Content scheduling platforms

How I create value

My work focuses on building systems that reduce manual work, improve operational visibility, and support stronger marketing performance.

I help businesses:
• Maintain clean and organized CRM pipelines
• Build efficient automation workflows
• Improve campaign execution
• Strengthen lead tracking and reporting
• Create smoother internal operations
• Support consistent customer engagement

I work best with:
• Growth-focused businesses
• Founders scaling operations
• Remote-first teams
• Brands needing dependable CRM and marketing systems support

If you need reliable support across CRM systems, marketing operations, lead generation, automation, or campaign execution, I’d be glad to connect.