Results-driven Digital Marketing Manager with 15+ years of progressive experience spanning
creative direction, performance marketing, and lead generation. Expert in developing
data-driven multi-channel campaigns that consistently exceed ROI targets and business growth
objectives. Specializing in optimizing conversion funnels, implementing marketing automation
systems, and aligning creative strategy with measurable business outcomes.
Key strengths include:
? Full-funnel campaign management across Meta, Google, and LinkedIn platforms
? Advanced audience targeting and segmentation methodologies
? Conversion rate optimization and landing page testing
? Cross-functional team leadership and stakeholder management
? Marketing technology implementation and integration
? Creative direction informed by performance data
