I’m a highly skilled full stack web developer with over 10 years of experience, specializing in custom WordPress development, backend logic, and web application integration. I build scalable and optimized solutions for content-driven platforms, eCommerce stores, membership systems, and data-driven user experiences.Core Expertise:
Custom WordPress Development – Custom plugins, hooks, AJAX forms, backend admin interfaces, and database handling.
WooCommerce and eCommerce Enhancements – Advanced product and order customizations (including serial number handling), Stripe integration, checkout flows, and customer data tracking.
Form Engineering – Expert in Gravity Forms with complex workflows, conditional logic, database storage, and automated email actions.
Firebase Integration – Event tracking (e.g., view_article, view_product), user analytics, and syncing to BigQuery for behavior-based insights.
Theme and Page Builder Mastery – Deep experience with Elementor Pro and Astra Pro, along with performance optimization using LiteSpeed Cache, SiteGround servers, and Object Cache Pro.
Custom API Development – Building RESTful APIs using Laravel for mobile apps and external services, including user authentication and content delivery.
Directory and Membership Systems – Hands-on with GeoDirectory, affiliate program integration, role-based content restriction, and membership features.
Technical Stack:
PHP, JavaScript, jQuery
MySQL, Firebase, BigQuery
Laravel, VueJS (API and backend logic)
Git, cPanel, SiteGround, NGINX/Apache
Familiarity with AI-driven features like behavior-based recommendations and analytics integration
I focus on bridging user-facing features with robust backend logic to deliver seamless, high-performance web experiences. Whether developing advanced WooCommerce features, syncing analytics to cloud platforms, or managing plugin-heavy WordPress sites, I bring a problem-solving mindset and a drive to build smart, maintainable solutions.Always open to long-term collaborations and technically challenging projects.
