I'm a performance media buyer and creative strategist with 6+ years of experience running paid acquisition for DTC brands across the US, Australia.
I manage $1M+/month in ad spend across Meta,TikTok, and Applovin for brands in supplements, and physical product categories.
My work is full-stack, meaning I don't only run the ads, I own the system that decides what we run, why, where it sends traffic, and how we measure whether it worked.
What I bring to a brand:
Media buying — Account structure, audience strategy, budget pacing, scaling and de-scaling decisions, weekly performance reporting
Creative strategy — Avatar and competitor research, hook libraries, angle development, UGC scripts, creative briefs for editors and designers, structured testing frameworks
Funnel & CRO — Landing pages, advertorials, PDP audits, offer architecture, conversion-rate optimization (Funnelish, Pagedeck)
Reporting — Triple Whale and Shopify analytics translated into weekly action plans, not data dumps
Tools I use daily:
Meta Ads Manager · TikTok Ads Manager · Applovin Ads Manager · Triple Whale · Shopify · Funnelish · Pagedeck · Kitchn · Adnova · Creative OS · Milanote
What I'm looking for:
A long-term role with a DTC brand or agency where I can own the full performance stack, not just sit inside an ad account.
I work best with operators who care about the entire funnel and want a marketer who thinks in systems, not tactics.
Available for full-time or part-time arrangements. Open to retainer or salaried structures.
Send me your store URL and a brief on what you're trying to grow. I'll reply within 24 hours.
