INTRODUCTION
Hi, I’m Eugene T. Palopalo, a Media Buyer with a background in mechanical engineering and sales. I specialize in Meta (Facebook & Instagram) advertising, campaign strategy, and performance optimization. I work with businesses to generate leads, drive revenue, and scale profitably through data-driven paid media strategies.
Based in the Philippines, I collaborate with companies remotely to manage and optimize digital advertising campaigns.
Contact: -----------
LinkedIn: www.-----------/in/engr-eugene06
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PROFESSIONAL SUMMARY
Performance-driven Media Buyer experienced in creating, managing, and scaling advertising campaigns primarily on Meta (Facebook & Instagram), with additional experience in Google and YouTube Ads. Skilled in budget allocation, audience targeting, and data-driven optimization to maximize return on ad spend.
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EDUCATION & LICENSE
Bachelor of Science in Mechanical Engineering
Rizal Technological University (2018)
Licensed Mechanical Engineer (2019)
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PROFESSIONAL EXPERIENCE
MEDIA BUYER(Contract) - DTC eCommerce Pet Brand
Manage over €500K in monthly ad spend across Meta and Google Ads, generating €1M+ in monthly revenue while maintaining up to 2.5+ ROAS. Build and execute full-funnel paid media strategies focused on scalable and profitable growth. Successfully turned underperforming campaigns from negative ROAS to breakeven within 30 days through structured restructuring and creative testing. Continuously optimize campaigns through data-driven A/B testing, KPI monitoring, and strategic budget allocation to improve CPA, CTR, and overall profitability.
SALES OFFICER
Developed and executed Meta (Facebook & Instagram) lead generation campaigns to support sales growth and increase qualified inquiries. Managed audience targeting, campaign testing, and scaling strategies while optimizing performance based on conversion data. Built Custom and Lookalike Audiences to improve lead quality and campaign efficiency. Contributed to closing multi-million peso projects and achieving a 95% client retention rate through performance-driven marketing support and strong client relationship management.
