I’m a Full Stack Web Developer with solid experience in building modern, responsive websites and web applications. I manage both frontend and backend development and bring additional expertise in server infrastructure, SEO, digital advertising, and cloud-based business tools like Xero. My technical background includes working with object-oriented PHP (including frameworks like Zend), ASP, custom functionality, and various API integrations. On the frontend, I work with HTML5, CSS3, JavaScript, jQuery, and React to create fast, mobile-friendly user experiences.
I have extensive experience with content management systems such as WordPress, Joomla, and Magento, including custom theme development, plugin/module creation, and performance optimization. I also handle hosting and server management across platforms like DigitalOcean, AWS, and dedicated servers, utilizing tools like cPanel and DirectAdmin for DNS setup, backups, security configuration, and performance tuning.
Beyond development, I support business operations through day-to-day management of Xero—handling invoicing, reconciliation, reporting, user access, and resolving sync issues with connected platforms. I’m also experienced in on-page and technical SEO, conducting site audits, implementing structured data, optimizing metadata, and managing Google Ads campaigns with a focus on keyword targeting and conversion tracking.
Additionally, I produce clear and comprehensive technical documentation, including specifications, user manuals, and process guides, ensuring seamless collaboration and knowledge transfer across teams.
