*** Conversion Tracking Strategist | Your Partner in all kinds of Tracking
If GA4, your ad platforms, and your backend are telling you different stories, I can help you understand why — and build a tracking setup you can trust.
I specialize in GA4, Google Tag Manager, conversion tracking, server-side tracking, Meta CAPI, Google Ads, TikTok, consent measurement, and marketing dashboards.
But I don't start by installing more tags.
I start by understanding what your business actually needs to measure and reviewing what's already happening across your website and marketing platforms.
WHY CLIENTS HIRE ME
You may be dealing with:
• GA4 conversions that don't match your backend
• Meta or Google Ads reporting different conversion numbers
• Duplicate or missing purchase and lead events
• Browser and server events that need proper deduplication
• Low or inconsistent Meta Event Match Quality
• A GTM container that has grown difficult to manage
• Conversion values or parameters being passed incorrectly
• A new website that needs tracking built properly from the start
• Multiple marketing reports that need to become one useful dashboard
My job is to separate normal platform differences from genuine tracking problems, identify what needs attention, and recommend the right next step.
HOW I APPROACH TRACKING
Before changing anything, I establish what is currently happening.
Depending on the project, that can include reviewing the website in a real browser and checking the relevant configuration inside GA4, GTM, Google Ads, Meta, TikTok, Shopify, consent tools, and other connected systems.
I then compare that setup against your actual customer journey.
What counts as a lead?
What counts as a purchase?
Which customer actions matter to your campaigns?
Which platforms need those signals?
What should your team be able to see in reporting?
Once that's clear, I can document the recommended setup, implement the agreed changes, and test the important customer journeys from the website through to the platforms receiving the data.
SERVICES I CAN HELP WITH
✓ GA4 setup, events, key events, and troubleshooting
✓ Google Tag Manager implementation and cleanup
✓ Meta Pixel + Conversions API
✓ Google Ads conversion tracking + Enhanced Conversions
✓ TikTok Pixel + Events API
✓ Server-side GTM / Stape implementation
✓ eCommerce and lead-generation tracking
✓ Event deduplication and parameter validation
✓ Consent Mode v2 and consent-aware tracking
✓ Cross-domain and UTM tracking
✓ Tracking audits and platform configuration reviews
✓ Looker Studio dashboards and marketing reporting
✓ Tracking-ready website and funnel implementation
SELECTED RESULTS
• Identified €9.4M in incorrectly recorded sales during a tracking investigation for an eCommerce brand
• Improved measured click coverage from approximately 65% to 95% after rebuilding server-side tracking connections
• Improved a client's tracking audit score from 72% to 90% across two engagement cycles
• Achieved Meta Event Match Quality scores of 8–9+ on server-side CAPI implementations
I treat these as project outcomes, not guarantees. Every website, platform setup, consent environment, and customer journey is different.
WHAT YOU'LL GET
I want you to understand both what I changed and why.
Depending on the engagement, I can provide documented findings, prioritized recommendations, implementation documentation, testing evidence, and clear handover notes.
If something can only be observed from the website, I'll tell you that.
If it needs platform access to verify, I'll tell you that too.
And if a difference between platforms is normal attribution behavior rather than a tracking problem, I won't recommend rebuilding something just to make the numbers look identical.
WHO I WORK BEST WITH
I’m a strong fit for eCommerce brands, marketing teams, performance marketers, and agencies that need reliable tracking behind their campaigns and reporting.
Whether you need a focused tracking fix, a full implementation, or simply someone to determine why your numbers don't match, send me a message with:
• Your website/platform
• What you're currently seeing
• What you expected to happen
I'll help you determine the most practical next step. 🚀
Verified
