Senior Google Ads & PPC Specialist with 10+ years of hands-on experience in Google Ads, Paid Search, and SEM. Expertise in Search, Shopping, Performance Max, Display, and YouTube Ads, Smart Bidding (tCPA, tROAS), GA4, Google Tag Manager, and conversion tracking. Proven track record of reducing CPA, increasing ROAS, and scaling profitable paid media campaigns for eCommerce, SaaS, and B2B brands.