• Distilled and analyzed sales forecasts to inform strategic marketing decisions.
• Supported sales staff by providing sales data, account analyses and new product information.
• Identified and coordinated trade show requirements and streamlined presentations to increase engagement.
• Established contacts and drove follow-up to cement leads and encourage new client acquisition.
• Managed recruitment, hiring, and onboarding of new sales team.
• Developed and controlled sales programs through staffing and training initiatives.
• Capitalized on emerging trends to sell new goods and services.
• Focused sales and marketing efforts on customer preferences and consumer trends.
• Worked with marketing to develop multi-channel advertising campaigns.
• Evaluated marketing potential for store locations using statistical data.
•Tracked sales data to evaluate performance and worked directly with sales leaders to implement improvements.