Hi, I’m Roel — an Operations & AI Automation Specialist with 7+ years of experience across customer service, business analysis, executive support, and data-driven operations.
I specialize in designing and optimizing systems that streamline workflows, reduce manual work, and improve operational visibility. My background combines frontline operations with backend automation, allowing me to build practical, scalable solutions for fast-paced teams. I also specialize in GoHighLevel, where I build funnels, set up email marketing campaigns, manage pipelines, and create automation workflows to support lead generation and client management.
I’ve supported high-demand, remote environments through Impact HR Group, primarily working with Jewish Educational Movement (JEM). In this role, I integrated executive support with automation and process optimization—helping improve efficiency, structure operations, and support better decision-making across the organization.
What I bring:
• Workflow automation and system design to eliminate repetitive tasks and improve scalability
• Data analysis, reporting, and dashboard creation for real-time decision-making
• Process optimization and operations structuring across remote teams
• CRM and tool integration (GoHighLevel, ClickUp, Google Workspace) including funnel building, pipeline setup, and automation workflows in GoHighLevel
• Executive and operational support with a systems-first approach
• Strong problem-solving mindset with a focus on efficiency and execution
Key responsibilities and expertise:
• Managing communications, client inquiries, and lead pipelines with automated follow-ups
• Building and optimizing GoHighLevel funnels (landing pages, booking pages, and follow-up sequences)
• Setting up email marketing campaigns and automated workflows in GoHighLevel
• Integrating and managing CRM pipelines for lead tracking and conversion
• Building financial tracking systems, reports, and dashboards for revenue and performance monitoring
• Automating reports and workflows using Google Sheets and integration tools
• Managing and optimizing listings across platforms like Airbnb, Giggster, Peerspace, and -----------
• Coordinating travel, scheduling, and logistics with structured systems and automations
• Overseeing events, bookings, and email marketing campaigns via Eventbrite and Wix
• Designing marketing assets (Canva) and maintaining websites (Wix)
• Developing SOPs, workflows, and full operations manuals to standardize processes
• Handling compliance, documentation, and administrative operations
• Managing social media workflows and engagement systems
• Supporting lead nurturing, payment tracking, and customer experience workflows
• Sending automated team communications and notifications via ClickSend
Beyond execution, I focus on building systems that create long-term efficiency. I’ve developed structured workflows, automated reporting systems, and integrated tools that help teams regain control, improve visibility, and scale operations effectively.
I’m known for being highly adaptable, detail-oriented, and proactive. I don’t just manage tasks—I analyze processes, identify gaps, and implement solutions that drive measurable improvements.
I work best with business owners, entrepreneurs, and teams managing complex operations who need someone to bring structure, automation, and clarity into their systems.
If you’re looking for someone who can bridge operations, automation, and data while leveraging GoHighLevel for funnels, marketing, and CRM systems, I’d be glad to contribute.
