Executive VA |Shopify VA | SMM| Automation | Lead Gen | Email Marketing

Angel Falconit Cabrera
Executive Virtual Assistant | Helping Scaling Businesses Build Systems, Automations & Organized Operations

ABOUT ME

Results-driven Executive Virtual Assistant supporting founders, directors, and scaling businesses across the UK, USA, and New Zealand.

My experience was built through supporting fast-paced businesses in multiple industries, with strong exposure to UK trade and service-based companies where organization, responsiveness, and consistency were essential to daily operations. I help businesses improve operational visibility, streamline workflows, manage CRM systems, and maintain organized backend operations that support day-to-day execution and long-term growth.

For a UK-based renewable energy company, I managed £2M+ combined pipeline visibility inside GoHighLevel covering lead pipelines, customer pipelines, quotations, deposits, project execution, and service retainers. For a UK-based high-ticket coaching business, I built automated Week 1–Week 12 client journey workflows supporting coaching programs priced at £8K–£12K.

I build, manage, and maintain systems that improve pipeline visibility, client communication, internal workflows, and operational coordination while helping businesses operate more efficiently behind the scenes.

CORE SKILLS

• Executive & Administrative Support
• CRM Management & Pipeline Tracking
• Workflow Automation & Backend Systems
• Operations Coordination & Workflow Management
• Inbox & Calendar Management
• Lead Generation & Lead Qualification
• SOP Creation & Process Documentation
• Scheduling & Client Coordination
• Email Marketing & Basic Automation
• E-Commerce & Shopify/WooCommerce Support
• SEO / AEO / GEO Optimization
• Influencer & Partnership Outreach
• Social Media Management & Content Coordination
• Data Entry, Reporting & Spreadsheet Management

TOOLS & PLATFORMS

GoHighLevel, Notion, N8N, VS Code, Google Workspace, Microsoft Excel, SimPRO, Tradify, Joblogic, Connecteam, Zapier, -----------, Dripify, Pipedrive, Shopify, WooCommerce, WordPress, Rank Math, Ahrefs, SEMrush, ShipStation, Mailchimp, Brevo, Canva, CapCut, Meta Business Suite, Buffer, Metricool, Trello, Asana, Airtable, Slack, Loom, ChatGPT, Claude AI, Barbour ABI

PROFESSIONAL EXPERIENCE

Executive Assistant to the Managing Director
UK-Based Construction Coaching & Trade Businesses | 2025 – Present

• Provided executive-level support to directors and leadership teams across fast-paced UK-based businesses
• Managed high-volume inbox operations handling 50+ emails daily including client communication, follow-ups, scheduling, and operational coordination
• Organized internal communication, calendars, meetings, and day-to-day operational workflows
• Developed 12 workflow automations inside GoHighLevel supporting onboarding, finance education, HR, operations consultations, compliance processes, payments, and graduation workflows for high-ticket coaching programs priced at £8K–£12K
• Automated previously manual processes including contracts, onboarding forms, payment workflows, compliance documentation, and internal client coordination
• Created SOPs, character creation forms, meeting minutes, onboarding documents, and operational process documentation
• Assisted with CRM management, lead pipeline tracking, backend operations, and database organization
• Supported daily backend operations for a UK-based coaching academy serving 60+ active students
• Managed student communication, scheduling coordination, database management, and operational admin support directly alongside the academy director
• Conducted B2B outreach through LinkedIn and email for high-ticket sponsorship and partnership opportunities, generating an average of 2 booked calls weekly
• Maintained internal records, onboarding workflows, and operational documentation to support smooth day-to-day academy operations

Executive Assistant & CRM Operations Support
UK Renewable Energy & HVAC Companies | 2026

• Managed and maintained £5M+ combined pipeline visibility inside GoHighLevel across lead tracking, estimates, site surveys, quotations, deposits, project execution, and service retainers
• Structured and monitored customer and lead pipelines covering Lead > Estimate > Site Survey > Quote > Deposit > Jobs > Service Retainer stages
• Coordinated scheduling, workflow management, and operational tracking through Tradify and Joblogic
• Built a centralized SOP hub inside Notion to organize internal processes, operational workflows, and company documentation
• Created internal site report templates and operational documents using Google Docs for project coordination and reporting consistency
• Used spreadsheets to manage project tracking, operational visibility, and workflow monitoring
• Structured and automated recurring PPM maintenance reminder workflows inside Joblogic for 6-month HVAC service schedules
• Assisted with CRM updates, quote follow-ups, backend operations, and day-to-day operational coordination

Executive Assistant & Operations Support
UK Electrical Services Companies | 2026 – Present

• Supported administrative operations, scheduling coordination, email management, and daily operational workflows
• Managed SimPRO onboarding, setup, and day-to-day system usage for project and job management
• Created a Google Sheets visibility tracker for labour costs, expenses, operational budgets, and workforce monitoring across 5 active projects
• Used Clockify for timesheet management, labour hour tracking, and project cost visibility
• Assisted with SimPRO reporting, project tracking, and spreadsheet-based operational monitoring
• Built a mobile SimPRO SOP and onboarding guide to help field staff properly use the mobile platform for job updates, project tracking, and daily operations
• Coordinated workforce scheduling and staff visibility using Connecteam
• Assisted with Xero integration setup, account mapping, workflow configuration, and operational system preparation inside SimPRO
• Maintained organized records, project coordination support, and weekly operational reporting workflows

Business Development Associate
UK-Based Health & Safety Consultancy | 2026 – Present

• Conducted B2B outreach and business development support for health and safety consultancy services
• Assisted with lead generation, partnership outreach, and client engagement through LinkedIn and email communication
• Supported relationship-building efforts with contractors, trade businesses, and potential business partners
• Managed lead tracking, follow-ups, scheduling coordination, and backend business development support
• Assisted with operational coordination, communication management, and day-to-day administrative support

Marketing Director & E-Commerce Operations Support
NZ-Based Multi-Brand Shopify Businesses | 2025 – 2026

• Managed daily operations for multiple e-commerce brands under one business owner
• Built and managed Shopify websites including product listings, store organization, fulfillment workflows, and inventory coordination
• Handled customer communication, order coordination, and day-to-day backend support for e-commerce operations
• Coordinated influencer outreach and onboarded 100+ influencer partners internationally
• Assisted with SEO, AEO, and GEO optimization strategies across multiple websites
• Managed social media operations across Instagram, Facebook, and TikTok
• Supported marketing coordination, content management, and overall brand operations behind the scenes

Executive Assistant
US-Based Sauna Tent Company | 2025 – Present

• Managed B2B outreach and secured 20+ influencer partnerships and business collaboration opportunities
• Assisted with WooCommerce product listings, WordPress updates, and Mailchimp campaigns
• Conducted SEO optimization, website support, and backend operational coordination

Lead Generation & Outreach Virtual Assistant
US-Based Pest Control Sales Teams | 2024 – 2025

• Recruited and qualified leads through LinkedIn and Instagram outreach targeting student-athletes, alumni, and sales recruits
• Consistently booked intro calls weekly while managing lead tracking, CRM updates, and appointment coordination
• Managed daily outreach campaigns and follow-up communication workflows
<8efe80624d780eba0c6493ec45140364>;Email Marketing Specialist
Dr. Anna Weinrank (USA) | 2025 – Present

• Managed email campaigns through Mailchimp and Brevo
• Assisted with email list organization, campaign coordination, and marketing communication

Social Media & Lead Generation VA
UK-Based Magician & Illusionist | 2025 – Present

• Managed social media scheduling, posting, content coordination, and LinkedIn/email lead generation outreach
• Assisted with event, theater, sponsorship, and partnership outreach campaigns
• Built and maintained consistent partnership opportunities through ongoing outreach and relationship management
• Created lead tracking systems, SOPs, and organized outreach workflows for partnership and event coordination
• Conducted lead tracking, follow-ups, and communication coordination with potential collaborators and event partners
• Supported backend operations, outreach management, and day-to-day administrative coordination

EDUCATION

Polytechnic University of the Philippines – Santa Rosa Campus
Bachelor of Science in Business Administration
Major in Marketing Management