Hi! I'm Ben.
Analytics & Insights
I'm an analytics professional with 15+ years of experience supporting organizations – primarily banks – in making smarter decisions through data. My background spans credit risk management, customer insights, and campaign analytics, where I've developed scorecards, built predictive models, and created reporting systems that actually get used by business teams.
My technical toolkit includes SAS (Base, SQL, Macro, EG), with growing competency in Power BI, Google Analytics, Python, and R. I've worked on everything from risk analytics to customer lifecycle analysis, always focusing on insights that drive real business outcomes rather than just pretty charts.
What I enjoy most is that sweet spot where data meets strategy – helping marketing teams understand their customers better, supporting collections with behavioral insights, or building dashboards that operations teams actually rely on. I've collaborated across banking, public research, and data-heavy environments, and I'm drawn to roles where analytics genuinely solves meaningful problems.
What I enjoy most is that sweet spot where data meets strategy – helping marketing teams understand their customers better, supporting collections with behavioral insights, or building dashboards that product teams actually rely on. I'm drawn to roles where analytics genuinely solves meaningful problems.
Copy & Funnels: From Words to Conversions
As a copywriter and funnel designer, I'm determined to help businesses convert more leads and boost sales through persuasive, results-driven copy and strategic funnels that build trust and drives action. I've recently completed my copywriting certification course from Copywriting Dojo PH and enrolled in a funnels masterclass series, and I'm actively part of their respective online communities.
Working with copy and funnels allows me to combine strategic thinking with practical execution. In both communities, I stay connected with the latest strategies and best practices in conversion optimization.
I'm app-----------ching both copywriting and funnel design the same way I app-----------ch analytics – methodically and with a hunger to learn. I've got a stack of learning materials for copy and funnels, and I follow industry platforms that break down the psychology and strategy behind effective copy and conversion funnels.
Three Skills, One Goal
Here's what makes me different: I don't just write copy or build funnels based on gut feel or trends. My analytics background means I can dig into your business data, understand your customer segments, and identify the behavioral patterns that actually drive conversions. Whether you need someone who can analyze your current marketing performance AND write better copy, design conversion-focused funnels, or you're looking for data-driven app-----------ches to messaging and customer engagement, I bring the analytical rigor, persuasive writing skills, and strategic funnel thinking to help your business grow.
I'm looking to work with clients who value both creativity and measurable results – because the best copy and funnels aren't just clever, they're strategic and effective.
