Digital Marketing & Lead Generation
- Expertise in omnichannel marketing strategies, including email and SMS marketing (HubSpot), to drive conversions and nurture leads.
- Experienced in managing online inquiries, A/B testing, and analyzing campaign performance to optimize results.
Content Creation, Branding & Merchandising
- Manages content and creative teams to enhance brand awareness and develop engaging materials like infographics and videos.
- Oversees the creation of company merchandise, ensuring alignment with branding strategies.
- Executes branding initiatives to strengthen company reputation and achieve business goals.
Ad Campaign & Budget Management
- Oversees ad campaigns across multiple platforms, adjusting strategies to align with target audience needs.
- Manages campaign budgets and coordinates logistics, ensuring seamless execution and optimal marketing spend.
Supplier Coordination, Purchasing & Logistics
- Scouts, qualifies, and negotiates with suppliers for marketing, merchandising, and operational needs.
- Manages purchasing and logistics while building strong relationships with suppliers for long-term success.
Computer & Tech Savvy
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), Google Sheets, Docs, and various project management tools.
Automation, CRM & AI Tools- Experienced in using HubSpot and Zapier to automate workflows, including customer responses and deal/ticket creation.- Utilizes AI tools such as Claude for workflow optimization, and productivity enhancement.
