I bring over a decade of experience in digital and performance marketing, focused on driving online visibility, user acquisition, and sustainable growth.
My background spans fintech, crypto, travel, and e-commerce, where I’ve led growth strategies that translate discovery into meaningful product adoption. I specialize in building scalable growth systems—connecting acquisition channels to activation, improving onboarding flows, and leveraging data, attribution, and experimentation to inform decision-making.
I’m particularly passionate about Web3 user journeys, from first touch to on-chain activation, and how growth, product, and lifecycle messaging work together to unlock value. I continuously stay close to emerging trends, tools, and platforms across Web3, analytics, and marketing infrastructure to ensure growth strategies remain adaptive and effective.
