Operations Leader with 10+ years of proven expertise in driving efficiency and excellence across customer service, sales, back office operations, and financial management. Skilled in appointment setting, financial processes including accounts receivable, payable, and collections, and highly proficient in automation and digital marketing technologies. Expert in Go High Level CRM platform and a specialist in Google Ads and Meta Ads campaigns. Passionate about leveraging technology and data-driven strategies to optimize business performance and revenue generation for fast-growing companies.
Major Highlights:
1. Operations Leader (10+ years)
* Managed and optimized customer service, chat, and email support teams to enhance satisfaction and retention
* Streamlined back office data entry and billing to reduce errors and improve accuracy
* Led cross-functional teams across sales, support, and operations with a focus on scalable processes
* Implemented performance metrics and reporting frameworks to track KPIs effectively
* Developed training and onboarding programs that accelerated team ramp-up and productivity
2. Appointment Setting
* Proficient in multi-channel outreach to qualify leads and schedule high-value appointments
* Mastered objection handling and rapport building to maximize conversion rates
*Experienced in CRM-driven pipeline management to ensure follow-up and appointment adherence
* Skilled in outbound cold calling, cold emailing, and social media outreach strategies
* Delivered consistent appointment-setting targets aligned with sales objectives
3. Financials: Accounts Receivable, Payable & Collections
* Managed invoicing, payments tracking, and vendor relations to maintain healthy cash flow
*Reduced outstanding receivables through strategic collections and customer communication
* Ensured compliance with financial policies, maintaining accuracy in payables and reporting
* Conducted reconciliations and month-end closing with strong attention to detail
* Collaborated with accounting teams to streamline financial workflows and audits
4. Go High Level Expert & Automation
* Specialized in CRM customization and campaign automation using Go High Level platform
* Designed automated pipelines and workflows to improve lead nurturing and sales cycle efficiency
* Integrated multiple apps and services to create seamless marketing and customer management systems
* Trained teams on platform use, boosting adoption and reducing manual workload * Monitored analytics to optimize campaign performance and refine automation rules. Includes SMS automation.
5. Google and Meta Ads Expert
* Planned, launched, and managed profitable PPC campaigns across Google and Meta platforms
* Conducted keyword research, audience targeting, and budget optimization for maximum ROI
* A/B tested creatives, landing pages, and ad copies to improve click-through and conversion rates
* Leveraged analytics and pixel tracking to inform data-driven marketing adjustments
* Developed scalable online advertising strategies aligned with business growth goals
