Professional Summary
I am a Google Ads Certified PPC Specialist with over 4 years of experience managing and optimising high-performing campaigns across Google Ads, Microsoft (Bing) Ads, YouTube Ads, and LinkedIn Ads. I specialise in helping B2B and B2C brands grow through strategic ad structures, precise targeting, and continuous performance optimisation.
With proven success managing 50+ client accounts across industries such as eCommerce, Education, HVAC, Legal, Home Improvement, and Renewable Energy, I consistently deliver measurable growth in leads, sales, and ROI through data-driven campaign management and creative ad execution.
Highlights & Achievements
Scaled multiple eCommerce and lead generation accounts using Search and Performance Max with a strong focus on profitability and long-term growth.
Drove $5.6M+ in Google Ads revenue for a flagship retail account through structural rebuilds, value-based bidding, and product-level segmentation.
Achieved 84% revenue growth YoY (2024) and an additional 34% growth (2025) on the same account while maintaining healthy ROAS.
Rebuilt underperforming accounts by restructuring campaigns, refining keyword intent, and aligning bidding strategies with conversion value.
Consistently maintained low cost per conversion across both lead gen and eCommerce campaigns, even while scaling volume.
Implemented and optimised Performance Max using clean feeds, audience signals, asset testing, and SKU-level prioritisation.
Improved conversion accuracy and optimisation outcomes through Google Tag Manager, GA4, and enhanced conversion tracking.
Led ongoing testing across match types, audiences, creatives, and bidding strategies to improve efficiency and scale.
Delivered month-on-month performance growth through proactive budget reallocation and data-driven optimisation.
Trusted to manage high-spend accounts with full ownership of strategy, execution, and performance reporting.
Core Skills
Google Ads account strategy and full-funnel campaign architecture
Search, Performance Max, Display, and Remarketing campaign management
Lead generation and eCommerce growth optimisation
Conversion tracking setup and validation (GA4, Google Tag Manager, Google Ads)
Value-based bidding strategies (Maximise Conversions, Maximise Conversion Value, tROAS)
Keyword research, match type optimisation, and negative keyword structuring
Asset group structuring and feed-driven optimisation (Merchant Center & PMax)
Audience segmentation, signal layering, and remarketing strategy
Budget allocation, scaling, and cost-efficiency optimisation
Cost per conversion (CPA) and ROAS optimisation at scale
Data analysis using Google Ads, GA4, and campaign performance reports
Month-on-month, YoY, and YTD performance analysis and insights
Campaign restructuring for efficiency, scalability, and profitability
Ad copy optimisation aligned with intent and funnel stage
Diagnosing and resolving tracking, attribution, and data discrepancies
Privacy-safe reporting and anonymised case study development
Performance reporting, insights documentation, and stakeholder communication
Strong analytical thinking with data-driven decision making
Ability to manage multiple accounts and priorities under pressure
Platforms & Tools
Google Ads, Microsoft (Bing) Ads, Google Merchant Center
Google Analytics 4, Tag Manager, Looker Studio
LinkedIn Ads, YouTube Ads
Shopify, Magento, WordPress
