Results driven Facebook Media Buyer with one year of hands on experience managing and scaling paid social campaigns across diverse niches. Skilled in building full funnel strategies including TOF, MOF, and BOF structures that drive consistent acquisition and retention. Adept at launching and systematically testing new creatives to identify winning angles, audiences, and segments. Strong analytical mindset with the ability to interpret performance data, optimize campaigns in real time, and improve ROAS through strategic adjustments. Experienced in creative production using Canva, ensuring ad assets align with brand messaging and performance insights. Committed to continuous learning, experimentation, and delivering scalable, profitable results.
