I have developed and executed recruitment marketing strategies to attract and engage top talent, ensuring a strong employer brand presence. Managing employer branding content, I have handled career page postings, employee testimonials, and multimedia materials while creating and maintaining a Social Media Content Bucket. I have proposed and launched social media campaigns to enhance recruitment marketing and have kept the recruitment marketing calendar updated with hiring campaigns and industry events. Collaborating with PR and Communications, I have contributed to job posting captions and promotional content, designed career fair collaterals — including brochures, banners, and promotional materials — to boost employer brand visibility. Additionally, I have built and managed university partnerships to strengthen talent pipelines and leveraged digital sourcing strategies such as job boards, social media, and networking to expand candidate reach.
Beyond recruitment marketing, I have been actively involved in talent acquisition by sourcing and screening candidates to ensure job fit and cultural alignment, managing candidate relationships for a seamless hiring experience, and organizing job fairs and recruitment events. I have also maintained and optimized the applicant tracking system (ATS) to streamline the hiring process.
Through my efforts, I have successfully improved online engagement and employer brand presence, designed career fair materials that increased candidate engagement, and expanded talent pools through strategic university partnerships. My contributions have been well-received, earning positive feedback from hiring managers and candidates for my branding initiatives and overall efficiency.
