As a Digital Marketing Specialist and Data Analyst, I bring a strong foundation in data-driven marketing, campaign performance analysis, and customer insights. With experience in both corporate and freelance settings, I’ve developed and executed marketing strategies that drive measurable results. I am skilled in tools like Google Analytics, Tableau, and Excel, and use them to optimize conversion rates and improve audience targeting. My background in public administration and certifications in project management and data analytics further equip me to lead initiatives with strategic focus and clarity. I am passionate about transforming data into actionable insights and helping businesses grow through smart, effective marketing.