Results-driven Digital Marketer specializing in Facebook Ads for e-commerce and lead generation. Experienced in launching, testing, and optimizing high-performing campaigns that improve CTR, reduce CPC, and consistently increase ROAS. Starting as a Facebook Ads Intern, I developed a strong foundation in structured campaign building, launching 50+ test ads weekly. As a Media Buyer, I managed and scaled campaigns for multiple Shopify brands across Europe and the US, using data-driven strategies, A/B testing, and CBO scaling to identify winning creatives and audiences. Skilled in funnel-based strategy, retargeting, and performance analysis, with working knowledge of Google Ads fundamentals. Known for precision, discipline, and a results-focused approach to paid advertising.
