Creator Marketing Strategist with global experience across the Northern Hemisphere Regions (US, EMEA), and Australia specializing in building and scaling creator-led campaigns across Meta (Facebook & Instagram), TikTok, and YouTube.
Expert in influencer marketing, creator partnerships, paid-amplification strategies (whitelisting/dark posting) campaign management, and performance optimization. Proven ability to align brand objectives with platform-native content, driving engagement, reach, and ROI through data-informed creator strategies.
