Ecommerce brands rarely have a traffic problem. They have a data integrity problem. Native ad platform tracking inflates attribution and causes media buyers to waste budget on overlapping conversions.
I engineer the tracking infrastructure and deploy the media buying strategies required to scale Shopify brands profitably. For a recent premium wellness client, I managed $478k in Google Ads spend to generate $8.9M in verified conversion value at an 18.77x account ROAS.
I do not guess on attribution or rely on default Google tags. I build and integrate proprietary business infrastructure to force clean scaling.
The Operating Stack
MAIT Framework: Custom multi tier attribution tracking to isolate true Marketing Efficiency Ratio and incremental lift.
Ad Taxonomy Systems: Enterprise grade naming conventions to ensure flawless platform API data hygiene.
Dynamic Pacing Infrastructure: Micro level daily spend loops to prevent algorithm overspending and detect funnel bottlenecks.
Strict QA Protocols: Pre launch deployment checklists to eliminate human error, broken pixels, and catalog mismatches.
I partner with established brands already spending on acquisition who need a technical architect to repair their data layer and scale their Google Ads ecosystem safely. I operate exclusively in high trust environments focused on bottom line revenue.
Send a message if you are ready to fix your tracking and scale your primary acquisition channels.
