Insight-driven and strategy-oriented brand planner and researcher with a strong foundation in industrial economics and a proven ability to translate consumer behavior into effective brand strategies. Experienced in conducting both qualitative and quantitative research, including FGDs, surveys, and social listening, across industries such as FMCG, telecom, finance, and automotive. Adept at uncovering cultural and market insights to shape brand narratives that resonate with target audiences.
Recognized for a sharp analytical mind, collaborative spirit, and natural curiosity, I aim to be seen as a reliable thought partner, someone who brings clarity to complex problems, bridges data with creativity, and adds strategic depth to every campaign. I thrive in dynamic, fast-paced environments and take pride in delivering research and insights that drive meaningful brand growth.
