Amazon Store Manager | SEO & PPC Specialist | Alibaba Sourcing Expert | eCommerce Operations Manager
I’m an experienced Amazon Store Manager and eCommerce Strategist with over 6 years of proven success in brand management, product sourcing, SEO, and PPC campaign optimization. I help brands scale profitably and sustainably by combining data-driven strategies, efficient supply chain execution, and conversion-focused marketing.
My expertise spans the entire eCommerce lifecycle — from Alibaba sourcing and product development to Amazon FBA delivery, SEO optimization, and PPC management — enabling brands to grow smarter, faster, and more efficiently.
Core Expertise
Amazon Brand & Store Management
Launched and managed multiple Private Label brands from concept to market (US & UAE).
Built optimized listings, A+ Content, and backend SEO strategies to increase organic visibility and conversion rates.
Managed Amazon PPC campaigns with a focus on scaling revenue while reducing ACoS.
Conducted in-depth keyword research using Helium 10, Jungle Scout, and Keyword Tool Dominator.
Oversaw inventory management, account health, and policy compliance across marketplaces.
Applied advanced keyword indexing and backend optimization techniques to boost ranking and performance.
Alibaba Supplier Sourcing & Negotiation
4+ years of experience sourcing directly from verified Alibaba manufacturers (not trading agents).
Successfully sourced and completed 100+ product transactions now selling on Amazon across various categories.
Expert in MOQ analysis, trade term optimization, and supplier negotiation for cost-effective scaling.
Developed a supplier vetting SOP — reviewing licenses, capacity, and transaction records for risk reduction.
Coordinated samples, QC inspections, and freight logistics for FBA shipments.
Experienced in freight coordination, customs documentation, and international compliance.
Multi-Platform eCommerce Management
Built and managed ----------- and Facebook Marketplace stores from the ground up.
Created and optimized ad creatives, videos, and product visuals for social media campaigns.
Managed Facebook Ads for high ----------- and conversion-focused performance.
Led end-to-end customer service, fulfillment, and analytics optimization for sustained growth.
Professional Experience
Purchasing & Sourcing Specialist (Amazon Private Label)
2021 – 2025
Oversaw end-to-end procurement operations from Alibaba sourcing to FBA fulfillment (US & UAE).
Negotiated supplier contracts, tracked performance, and implemented landed cost models for maximum profit margins.
Supervised samples, PO management, replenishment, and logistics coordination ensuring OTIF delivery.
Maintained alignment between FBA inventory and 3PL warehouses to prevent stockouts and overstocking.
Collaborated with product and logistics teams to synchronize demand forecasting and procurement cycles.
Utilized ERP systems (SAP, Oracle) to improve sourcing visibility, tracking, and operational efficiency.
Key Skills
Amazon FBA Management · Product Sourcing · Alibaba Negotiation · SEO Optimization · PPC Campaigns · Keyword Research · A+ Content Creation · Product Listing Optimization · Freight & Logistics Management · Account Health Monitoring · Inventory Planning · Supply Chain & Procurement · Landed Cost Analysis · Supplier Vetting & Negotiation · Data Analytics · Product Research & Development · ERP (SAP, Oracle) · Microsoft Excel · Facebook Ads · eCommerce Store Management
