I am a detail-oriented Virtual Assistant with experience in social media management, content strategy, lead generation, customer service, and administrative support. I have managed Instagram, Facebook, and TikTok accounts for a fashion brand, handling content calendar planning, post scheduling, caption writing, Canva graphics, and short-form video editing using CapCut.
I have experience as a Reels Research and Content Strategist for a meal prep brand, where I researched top-performing Instagram Reels weekly, identified trending content formats, and produced structured content briefs with hooks, beats, and CTAs ready for video production. I also have experience in customer service for an Australian ecommerce dropshipping store, handling customer inquiries, order tracking, returns, and supplier coordination through Zoho, Shopify, and WhatsApp.
Additionally I have hands-on experience in lead generation research, identifying and compiling prospect lists based on niche criteria and organizing findings into structured Google Sheets for outreach tracking.
I am organized, reliable, and comfortable following SOPs and structured workflows to ensure consistent and accurate output. I am proficient in Google Workspace, Canva, CapCut, Meta Business Suite, and Notion, and I adapt quickly to new tools and systems. I focus on execution, accuracy, and clear communication while helping businesses run smoothly and grow their online presence.