I’m a seasoned designer and creative director with 17+ years of experience across publishing, advertising, branding, hospitality, real
estate and industrial & interior design. I began as an art director in media and publishing, then spent business management and
marketing working in SM Retail Head office - directly recruited by the Chairman. And then led boutique branding, design and marketing
agency as CEO & Business Development. My practice evolved into object and space-making—focusing on furniture, interiors, real
estate, manufacturing, construction and brand environments for boutique hotels, villas, and high-end residences. I believe every
message has a perfect medium, combining strategy, design-thinking, and human-first values. My work merges business insight with
sustainable, emotionally resonant design. I use design and creativity as strategy for efficient, targeted, value-driven marketing
campaigns and brand building— overall making my leadership approach to business development natural, strategic and innovative.
I am a rare transformational leader whose career began from the ground up. With years of experience managing teams across
corporate, manufacturing, and construction environments, I bring a holistic leadership style—deeply connected with the frontline team
and managers while remaining aligned with executive management, shareholders and investors. I uphold a clear distinction between
dignified work and efficient work, ensuring both integrity and productivity. My leadership approach is rooted in a complete understanding
of business operations, from the frontlines to the boardroom.
During the pandemic, I transitioned into a full-time, design-led role at OMO Furniture, a Filipino-first, design-driven furniture
manufacturer based in Laguna, Philippines. As an Industrial Designer, I specialized in hotel and residential furnishing design
development for high-end properties—working closely with investors and property owners, and collaborating with the country’s leading
architects, interior designers, and project managers.
