Integrated Marketing & Communications Lead – Scene Stealer
As part of the management team at Scene Stealer, a PR and Marketing Communications agency, I led initiatives across Social Media, Press Relations, KOL Management, and Product & Events Management. My role centered on driving strategic campaigns that strengthened brand presence, enhanced audience engagement, and delivered measurable results.
- Social Media Management
• Oversaw digital strategy, content direction, and execution across key platforms
• Curated and managed content calendars aligned with brand voice and campaign goals
• Managed social media communities and groups to foster organic engagement and build brand loyalty
• Ran paid media campaigns across Meta, TikTok, and other platforms; managed ad budgets and optimized campaign performance based on data
• Monitored analytics to assess effectiveness and guide data-driven improvements
- KOL (Key Opinion Leader) Management
• Identified and onboarded relevant KOLs aligned with brand objectives and audience segments
• Built and nurtured strong relationships with influencers and content creators
• Managed end-to-end collaborations—from briefing and content alignment to campaign rollout and reporting
• Tracked KOL performance to ensure ROI and strategic alignment
- Partnerships
• Initiated and managed strategic brand partnerships to strengthen campaign reach and co-branding opportunities
• Negotiated partnership terms, deliverables, and timelines to ensure mutual value
• Collaborated with partner brands and organizations on joint campaigns, events, and content initiatives
• Maintained strong relationship management to support long-term partnerships and future collaboration potential
- Press Release & Media Relations
• Developed compelling press materials and brand narratives
• Cultivated and maintained media relationships to secure quality press coverage
• Strategized media placements to amplify brand stories and announcements
• Handled media briefings and coordinated with journalists for interviews/features
- Product Launches & Events Management
• Conceptualized and managed product launch activations and consumer-facing events
• Oversaw end-to-end planning: from supplier coordination to program execution
• Ensured strategic integration of brand storytelling in all experiential touch points
• Aligned event KPIs with brand awareness and audience engagement metrics
Verified
