Finance and FP&A professional with 5+ years of experience in financial planning, forecasting, financial modeling, profitability analysis, P&L management, and business performance analytics across eCommerce and multi-site operations. Proven ability to translate complex financial and operational data into clear insights that support executive decision-making, resource allocation, and profitability improvement.
Experienced in building financial models and forecasts, conducting actual-versus-budget/forecast variance analysis, developing long-range financial plans, and evaluating key business drivers. Currently serving as a Finance Controller, managing multi-channel P&L performance from CM1 through PBT and developing revenue models incorporating seasonality, growth scenarios, and channel-specific targets. Previously supported a PE-backed multi-site organization covering approximately 46–50 locations, providing financial analysis, forecasting, budgeting, profitability insights, and executive-level reporting across multiple regional portfolios.
Strong business partner with experience collaborating with executive leadership, operations, marketing, and corporate teams. Highly analytical, detail-oriented, and commercially focused, with a track record of turning financial data into actionable recommendations. Advanced proficiency in Microsoft Excel, with experience using SAP HANA, QuickBooks Online, Xero, MYOB, Shopify, and ----------- Analytics. Bachelor of Science in Accountancy, Cum Laude.
