SOCIAL MEDIA AND CONTENT MANAGER - DESIGNER - BRIDGE BUILDER.
I help brands, founders, and service-based businesses turn what they want to say into content people actually want to stop, read, watch, and engage with.
For the past 8+ years, I've worked across content, social media, copywriting, and design, helping brands figure out not only what to post, but what they should be saying, how they should look, and how all of those pieces can work together to build a brand people recognize and want to be part of.
Because good social media isn't just about keeping the feed active ‼️
Understanding the audience. Knowing what conversations are worth joining. Finding the ideas buried inside a brand that are worth turning into content. Building a visual identity that feels unmistakably yours. And then translating all of that into posts, campaigns, emails, launches, and digital experiences that actually have a reason to exist.
That's where I come in.
I work with brands and founders on social media strategy and management, content strategy, creative direction, graphic design, copywriting, short-form content, email marketing, launches, and content repurposing. Sometimes I'm brought in to build the strategy from the ground up. Sometimes there's already a great brand there and my job is to figure out how to make it translate better online.
My background spans creative agencies, publishers, e-commerce brands, government organizations, and founder-led businesses. Before social media became the center of my work, I started out writing online and went on to create content for publishers including HarperCollins, Pan Macmillan, and Simon & Schuster. That foundation in storytelling still shapes how I approach marketing today.
I'm equal parts strategy brain and design brain. I'll happily spend hours thinking through positioning and audience behavior, then spend an equally unreasonable amount of time nudging something a few pixels until it finally feels right.
More than anything, I love taking what's in someone's head and figuring out how to bring it to life in a way that other people can immediately understand, connect with, and care about.
If you're building something you really believe in and need someone who can help you figure out how to communicate it, make it look good, and get it out into the world, I'd love to hear about it!
