SUMMARY
High-performing E-Commerce and Digital Marketing Specialist with 5+ years of experience managing and scaling online businesses. Proven expertise in operations management, customer support, media buying, and Facebook Ads strategy. Experienced in driving revenue growth, optimizing campaign performance, and streamlining workflows to maximize efficiency. Adept at managing high-volume customer interactions, improving conversion rates, and executing data-driven marketing strategies that turn traffic into measurable results. Committed to delivering scalable systems, strong brand presence, and sustainable business growth.
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WHAT I DO
E-Commerce Operations
• Full end-to-end store management across multiple platforms (Facebook, Shopee, Lazada, TikTok Shop)
• Product research, validation, and competitor analysis to identify high-performing products
• SEO-optimized listings to improve visibility and conversion rates
• Inventory monitoring and supplier coordination (China & local) to prevent stockouts and delays
• Streamlined order fulfillment and workflow optimization to boost operational efficiency
• SOP creation and system improvements for consistent, scalable operations
Facebook Ads & Growth Marketing
• Campaign setup, testing, and strategic scaling for maximum ROI
• Creative strategy for video and image ads to capture and convert target audiences
• A/B testing, audience segmentation, and targeting optimization
• Budget allocation, ROAS monitoring, and profitability-focused adjustments
• Conversion rate optimization (CRO) to increase sales and average order value
• Data analysis and KPI reporting to make informed, growth-driven decisions
Customer Experience & Retention
• High-volume customer support management while maintaining professionalism and satisfaction
• CRM setup and automated follow-up systems to boost engagement
• Refund, dispute, and issue handling to protect brand reputation
• Customer retention strategies and repeat purchase programs to increase lifetime value
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TOOLS & PLATFORMS
• Facebook Ads Manager
• Shopify
• Shopee
• Lazada
• TikTok Shop
• Pancake
• Botcake
• Big Seller
• Klaviyo
• Google Sheets & Reporting Tools
• Canva (creatives)
• Basic video editing tools
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RESULTS-FOCUSED IMPACT
• Scaled e-commerce stores through structured Facebook Ads strategies, testing frameworks, and data-driven performance optimization
• Improved ROAS by refining audience targeting, creative direction, and smart budget allocation
• Increased conversion rates and average order value (AOV) through optimized product listings, pricing strategy, upsells, and bundle offers
• Reduced customer response time in high-volume environments while maintaining strong satisfaction and retention rates
• Implemented automation systems (Pancake, Botcake, Big Seller) to reduce manual workload and improve operational efficiency
• Built structured SOPs and streamlined workflows that minimized errors and improved team productivity
• Optimized order fulfillment and supplier coordination to prevent stock issues, delays, and operational bottlenecks
• Managed and scaled ad spend strategically to grow revenue while maintaining consistent profitability
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WHO I WORK BEST WITH
I work with:
• E-commerce business owners
• Startup and scaling brands
• Dropshipping businesses
• Digital marketing agencies
• Entrepreneurs who want both growth and structure
If you want someone who understands both revenue generation and backend operations — we’ll work well together.
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WHY HIRE ME
I’m not a task-based virtual assistant — I’m a revenue and systems partner.
With 5+ years in e-commerce, I understand that growth isn’t just about running ads or replying to messages. It’s about building structured systems that increase sales, improve customer experience, and protect profit margins.
I take ownership of results. I analyze data, identify bottlenecks, improve workflows, and continuously optimize performance. Whether it’s scaling Facebook Ads, improving conversion rates, or streamlining backend operations — I focus on measurable impact.
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LET’S WORK TOGETHER
If you’re looking for an E-commerce and Digital Marketing specialist who drives measurable growth, streamlines operations, and improves customer experience, I can help you scale your business efficiently and profitably.
I take ownership of results, optimize workflows, and turn strategies into revenue. Let’s discuss how I can help take your online store to the next level.
