Results-driven eCommerce Marketing Lead with 5+ years of experience managing full-scale Amazon operations, Shopify storefronts, and multi-channel marketing strategies that drive visibility, conversions, and long-term growth.
On Amazon, I handle end-to-end Seller Central operations — from new product launches, FBA shipment planning, and inventory management to Brand Registry, Buy Box optimization, pricing strategy, and international marketplace expansion across US, UK, CA, AU, and DE. I manage the full advertising stack including Sponsored Products, Sponsored Brands, and Sponsored Display with a focus on ACoS reduction, TACoS optimization, and sustainable ROI. On the content side, I optimize listings for both conversion and ranking — including A+ Content, Premium A+ modules, infographics, and backend search terms.
On Shopify, I oversee the complete store experience — product listings, collection pages, cart cross-sell and upsell setups, loyalty programs, and Shop Ads. I drive acquisition and retention strategy, manage inventory, publish SEO blogs, and analyze the customer journey to identify CRO opportunities. Email flows and campaigns are built and managed in Klaviyo, tied directly to purchase behavior.
Beyond Amazon and Shopify, I manage listings and performance across eBay, Walmart Marketplace, and TikTok Shop. On the paid advertising side, I run Google Ads (Search, Shopping, Display, and Performance Max), Meta Ads, and TikTok Ads — with cross-channel attribution tracked via Triple Whale. For organic social, I develop platform-native content strategies across Meta, TikTok, and Pinterest, scheduling and tracking performance through Metricool. SMS marketing is handled through Attentive, covering transactional flows, promotional campaigns, and lifecycle sequences.
I'm disciplined, detail-oriented, and comfortable leading a team while staying hands-on in execution — analyzing data, building systems, and reporting performance at scale.
Tools: Amazon Seller Central · Helium 10 · Jungle Scout · MerchantWords · Shopify · Klaviyo · Attentive · Triple Whale · Metricool · Google Ads · Meta Ads Manager · TikTok Ads Manager · eBay Seller Hub · Walmart Seller Center · TikTok Shop · Google Analytics
