Results-driven Business Development and Communications Specialist with experience in market expansion, merchant partnerships, brand growth, and data-driven strategy. Proven ability to guide partners in market positioning, product planning, and marketing innovation. Strong track record in building and leveraging relationships with brands, manufacturers, and influencers across diverse markets including APAC, crypto/finance, entertainment, and tourism. Adept at industry trend analysis, resource integration, and leading cross-functional projects to deliver measurable business growth.