I’m a Senior UI/UX Designer & Design Lead (PH, GMT+8) with 5+ years designing informational websites, e-commerce/marketplaces, internal tools, and mobile apps. I’ve led end-to-end product work—from quick discovery and lightweight research to wireframes, high-fidelity UI, design systems, and developer handoff. I’m currently the head of design at a software company, guiding a small team and setting up DesignOps to ship faster with quality.
Strengths: UX strategy, information architecture, conversion-focused UI, component libraries/variables, Figma Dev Mode handoff, and pragmatic usability testing.
Domains: Education/government, B2B SaaS, retail/e-commerce, and content-heavy sites.
Tooling: Figma, FigJam, Webflow, Notion, Jira, Google Suite.
What you get: clear scoping, fast iterations, clickable prototypes, documented specs, and reliable communication aligned to business goals.
Services: UX/UI for web & mobile • E-commerce flows & checkout • Landing pages that convert • Design system setup • Audits & redesigns • Webflow builds
