SEO Specialist | 6+ Years Experience | Technical, Local & Content SEO

## SEO Specialist | 6+ Years Experience | Technical, Local & Content SEO

I am an experienced **SEO Specialist with 6+ years of hands-on experience** helping businesses improve their organic visibility, search rankings, website performance, and lead-generation potential.

I have worked in an SEO agency environment as well as directly with clients, managing SEO campaigns from research and strategy through implementation, monitoring, reporting, and continuous optimisation.

### What I Can Help With

* Keyword research and search intent analysis
* On-page SEO optimisation
* Technical SEO audits and fixes
* Local SEO
* SEO content optimisation
* Title tags and meta descriptions
* Heading and internal linking optimisation
* Website structure and site architecture
* XML sitemap and robots.txt checks
* Canonical and indexation issues
* Redirect and broken-link analysis
* Core Web Vitals and website performance
* Competitor SEO analysis
* Link building and backlink analysis
* Organic traffic and keyword ranking analysis
* SEO reporting and performance tracking
* AI Search, AEO, and GEO optimisation
* WordPress SEO and website optimisation

### Tools I Use

**SEO & Analytics:** Google Search Console, GA4, SEMrush, Ahrefs, Search Atlas, AI Clicks

**AI & Content:** Claude, Pharsley AI

**Website & Technical:** WordPress, WPMU DEV

**Project Management:** ClickUp, -----------, Slack

### My Approach

I focus on **search intent, technical SEO, content quality, and measurable results**, rather than simply adding keywords to a website.

My process typically involves:

**Research → SEO Audit → Keyword & Intent Analysis → Strategy → Implementation → Monitoring → Reporting → Continuous Optimisation**

I also have experience coordinating SEO tasks, managing workflows, preparing weekly reports, communicating project updates, and supporting tea-----------mbers to keep campaigns on track.

I am comfortable working independently, following established processes, or collaborating with a remote team. I can adapt SEO strategies based on the client's industry, target audience, competition, website condition, and business goals.

### Why Work With Me?

* 6+ years of professional SEO experience
* Agency and direct-client experience
* Strong technical and on-page SEO knowledge
* Experience with local and service-based businesses
* Data-driven approach using GSC, GA4, and SEO platforms
* Experience with AI-assisted SEO and emerging search
* Strong organisation and project management skills
* Consistent reporting and communication
* Recognised with multiple performance and client-focused awards

My goal is to help businesses build **sustainable organic visibility that attracts the right audience and supports real business outcomes**, including qualified traffic, leads, enquiries, and conversions.