Hi, I’m Regina Talavera — a digital marketer and virtual assistant who thrives at the intersection of strategy, creativity, operations, and client relationships. With nearly a decade of experience across customer service, campaign management, and digital marketing, I’ve developed a strong ability to understand client needs, execute impactful campaigns, and build long-term partnerships grounded in trust and results.
Most recently, I worked as a Virtual Assistant at We Scale Trades, where I supported business operations, campaign coordination, administrative management, and client communications. In this role, I worked closely with internal teams and clients to ensure projects moved efficiently and campaigns were executed smoothly from start to finish.
My responsibilities included:
* Managing workflows and project coordination using ClickUp
* Supporting campaign management and implementation
* Handling day-to-day administrative tasks and operational support
* Managing client communications and ensuring timely follow-ups
* Assisting with systems organisation and process optimisation using GoHighLevel
Alongside this experience, I previously worked with -----------ntu-----------dia Australia as part of the Ad Operations team, where I managed and optimised 100+ digital advertising campaigns weekly across brands such as SMSF Adviser, Cyber Daily, -----------, and Space Connect. These publications spanned industries including finance, cybersecurity, aviation, and space — each requiring tailored strategies for unique audiences and content ecosystems.
My work in ad operations included:
* Crafting compelling campaign and article titles
* Designing engaging display ads and creative assets
* Implementing and optimising campaigns based on performance insights
* Managing ad placements aligned with client goals, budgets, and timelines
* Coordinating multi-platform campaign delivery
I regularly work with platforms and tools including Google Ads, Kevel, Salesforce CRM, Shopify, Mailchimp, Canva, ClickUp, GoHighLevel, and basic HTML — allowing me to combine creativity with technical precision in every project I handle.
Before transitioning into digital marketing and virtual operations, I built a strong foundation in customer service and client relations through roles at Shell Philippines, Boldr Inc., and Google Operations Center. These experiences strengthened my communication skills, adaptability, and ability to resolve challenges with empathy and efficiency. More importantly, they taught me how to turn client concerns into actionable solutions — and solutions into long-term loyalty.
Beyond my professional experience, I’m also a proud mom to a smart and energetic son who inspires my resilience, time management, and drive to continue growing both personally and professionally. Outside of work, I enjoy journaling, exploring new marketing ideas, and unwinding with a good Netflix series.
For me, digital marketing and client support go beyond simply completing tasks — they’re about creating meaningful experiences, solving problems strategically, and helping businesses grow through thoughtful execution and strong relationships.
I’d love the opportunity to bring my blend of creativity, operational support, technical expertise, and client-focused mindset to your team. I’m excited to explore how my experience in digital marketing, virtual assistance, campaign management, and client communications can contribute to the continued success of your organisation.
