SEO Specialist with over 2 years of experience in Local SEO, On-Page and Off-Page optimization. Proven ability to improve organic rankings and lead quality through GBP management, keyword research, technical audits, and backlink strategies. Proficient in tools like What Converts, BrightLocal, and Google Search Console.
1. Led comprehensive Local SEO strategies including Google Business Profile (GBP) optimization, citation building, and local ranking audits.
2. Performed full On-Page SEO including meta tag optimization, keyword mapping, content structuring, and internal linking improvements.
3. Supported Off-Page SEO efforts by utilizing tools like SEOJet for backlink strategies and outreach coordination.
4. Managed and optimized GBP listings, including Products and Services sections, to enhance local pack visibility and lead generation.
5. Created and maintained client properties in Google Search Console and Google Analytics to monitor SEO health and performance metrics.
6. Conducted lead analysis and verification using What Converts and Google Local Services Ads (LSA), improving conversion accuracy.
7. Developed and executed keyword research plans, SEO metadata audits, and content optimization strategies.
8. Built blog/article content SOPs and used AI tools like ChatGPT for prompt generation, content ideas, and automation of recurring tasks.
9. Used BrightLocal, Local Viking, Agency Analytics, Signal Genysis, and other platforms for local tracking, reporting, and competitive analysis.
10. Performed ad hoc SEO tasks to support client campaigns, audits, and marketing initiatives.
