Social Media Manager with 5+ years of experience creating content, managing brands, and driving engagement across platforms. Skilled in analytics, storytelling, and campaign execution. Recently expanded expertise to include video editing and Facebook Ads, adding value and boosting productivity for clients. Managed up to multiple brands simultaneously, maintaining consistent output and measurable results.
Social Media Manager & Digital Marketing Specialist (October 2021 – Present)Strategic ResponsibilitiesCreated 30/60/90-day content strategies across Facebook, Instagram, TikTok, Pinterest, and LinkedIn.Conducted keyword and competitor research to drive SEO-friendly content.Built branding guidelines and maintained consistency across digital touchpoints.Analyzed analytics to guide content improvements and performance tracking.Execution & OperationsManaged content pipelines using Trello, ClickUp, and Slack for seamless workflow -----------signed graphics, reels, thumbnails, and marketing assets using Canva and Adobe tools.Edited short-form and long-form videos using CapCut and Adobe.Posted, scheduled, and optimized content across Meta, Instagram, TikTok, and Pinterest.Managed newsletters, email sequences, and landing pages through Mailerlite and Wordpress.Created documentation, reports, and KPI dashboards using GSuite and Sheets.Provided virtual assistance, including admin tasks, file management, calendar updates, and communication handling.
KEY ACHIEVEMENTS
Boosted client engagement by 35%–70% through optimized strategy and content.Produced 250+ videos and 600+ graphics for global -----------creased email open rates by 18% and CTR by 11%.Reduced client workload by 20+ hours/month through automation and structured task boards.Improved website retention by 15–25% via UX and branding enhancements.Supported 4 international clients simultaneously with 98% on-time delivery.Helped an Australian client gain global recognition, winning multiple awards three years in a row.
