Executive Assistant & Marketing Automation Specialist
2025
• Designed scalable business automations using n8n, Zapier, -----------, and GoHighLevel.
• Built CRM automation systems connecting websites, forms, payment platforms, AI tools, and marketing software.
• Designed intelligent lead routing based on custom business rules.
• Implemented AI-powered workflows using ChatGPT and Claude.
• Automated customer onboarding journeys.
• Built lead nurturing campaigns.
• Created automated email sequences.
• Built opportunity pipelines inside GoHighLevel.
• Automated contact tagging and segmentation.
• Connected ActiveCampaign with CRM workflows.
• Built workflow automations connecting Notion, Airtable, Slack, Google Workspace, Calendly, Skool, Webhooks, and APIs.
• Automated reporting dashboards.
• Eliminated repetitive manual tasks.
• Documented scalable SOPs.
• Reduced manual administrative work by approximately 80–90%.
• Improved workflow efficiency and onboarding.
Administrative Officer | Bangko Sentral ng Pilipinas
2019 – 2025
• Spearheaded internal system development initiatives to modernize operational processes, electronic records management and data archiving.
• Led 2 major AI and digital innovation projects that improved organizational efficiency of up to 95%.
• Designed 30% of process improvements in a year that reduced manual work.
• Collaborated with technical and operational teams on workflow optimization.
• Developed SOPs supporting digital transformation.
• Built executive dashboards and reporting systems.
• Managed enterprise SAP workflows.
• Led cross-functional improvement initiatives.
• Improved compliance through standardized digital processes.
• Identified automation opportunities across administrative operations.
Administrative Assistant III | Department of Agriculture
2017 – 2018
• Spearheaded development of internal systems to improve operational efficiency.
• Supported digital transformation and AI innovation initiatives.
• Redesigned manual workflows into standardized digital processes.
• Improved executive reporting systems.
• Maintained ISO compliance through process standardization.
• Assisted in technology adoption initiatives.
• Coordinated cross-functional administrative projects.
TOOLS & TECHNOLOGIES
Automation: n8n, Zapier, -----------, GoHighLevel, ActiveCampaign, Airtable, HubSpot, Zoho CRM
AI: ChatGPT, Claude, Gemini, Microsoft Copilot
Project Management: Notion, Asana, -----------, Trello, Jira, Hubspot
Marketing: Metricool, Meta Business Suite, Canva, Figma
Productivity: Google Workspace, Microsoft Office, Slack, Calendly, Outlook, Microsoft Teams
Enterprise Systems: SAP
EDUCATION
Master in Management – Philippine Christian University
Juris Doctor (83 Units) – Arellano University
BS Business Administration – Polytechnic University of the Philippines
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