Detail-oriented Amazon PPC Assistant with hands-on experience in campaign setup, monitoring, optimization, and performance analysis across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Skilled in keyword research, bid optimization, keyword isolation (SKC & GKC), long-tail and low-search-volume testing, and data-driven decision-making based on performance metrics. Experienced in market and competitor analysis, campaign launches, and investigation of performance fluctuations resulting from bid and budget changes. With working knowledge of Google Ads and Amazon Attribution, supporting cross-channel performance tracking and audience targeting.
