Meta Ads campaign setup, launching, optimization, scaling, conversion tracking, and performance monitoring across lead generation and eCommerce campaigns.
- High-volume Meta lead generation in the iGaming industry, a competitive performance marketing vertical, across multiple ad accounts, budgets, and campaign structures.
- Part of a media buying operation handling $200K+ in monthly Meta ad spend.
- Promoted to Team Lead, supporting media buyers, monitoring KPIs, implementing client SOPs, coordinating ad accounts and assets, and making sure campaigns are set up and executed correctly.
- Launch multilingual and localized Meta campaigns for international eCommerce brands across European and North American markets, including beauty, apparel, pet products/training, and policy-sensitive health, wellness, and supplement products.
- Handle campaign builds, creative iterations, duplication, localization, and pre-launch QA, making sure creatives, copy, landing pages, Pages, CTAs, naming, and Meta settings match the approved campaign brief.
- Hands-on with Meta Pixel & CAPI, creative testing, campaign optimization, KPI monitoring, and performance reporting.
- Managed Meta Ads end-to-end for my own eCommerce business, including creatives, copy, targeting, tracking, landing pages, optimization, and scaling.
- Additional paid traffic experience with PropellerAds, Pushub, Onclicka, ADaXD, and Binom, including campaign monitoring and client-directed optimization.
Comfortable working with SOPs, daily reporting, campaign QA, and remote teams.
Verified
