* Design, implement, and maintain accurate web analytics and conversion tracking across Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Google Ads, and other advertising platforms.
* Partner with lead generation and e-commerce clients to architect scalable measurement frameworks, implementing advanced event tracking through Google Tag Manager and collaborating with developers on dataLayer specifications.
* Configure and optimize GA4 properties, custom events, conversions, cross-domain tracking, enhanced ecommerce, and server-side or browser-based tracking solutions.
* Build interactive dashboards and automated reports in Looker Studio, transforming marketing and website data into actionable insights for internal teams and clients.
* Audit, troubleshoot, and optimize analytics implementations, identifying tracking gaps and ensuring data accuracy, consistency, and compliance with industry best practices.
* Analyze user behavior, conversion funnels, attribution, and campaign performance to provide recommendations that improve paid media performance, SEO, and conversion rate optimization (CRO).
* Manage and optimize product feeds, remarketing audiences, and conversion tracking to maximize campaign effectiveness across advertising platforms.
* Diagnose and resolve technical tracking issues by collaborating with developers, account managers, and marketing teams to ensure reliable data collection and successful project delivery.
* Perform data validation, cleansing, and ad hoc analysis to support strategic business decisions and deliver high-quality reporting for stakeholders.
* Document analytics implementations, tracking plans, and measurement frameworks to ensure consistency, scalability, and knowledge sharing across projects.
