Managed and optimized Facebook Ads campaigns, including audience targeting, budgeting, and performance tracking.
Conducted competitor analysis and marketing research to improve campaign strategy and positioning.
Prepared marketing reports and performance analytics for business decision-making.
Handled BIR compliance and assisted in business legal documentation and regulatory requirements.
Created and maintained Excel trackers for sales, expenses, payroll, and operational monitoring.
Provided executive assistance, including calendar management, coordination, and business correspondence.
Supported HR functions such as sourcing, screening, and onboarding new hires.
Coordinated logistics and operational tasks to ensure smooth daily business operations.
