Hi! I'm Karen — a creative, organized, and reliable Social Media Virtual Assistant specializing in helping fitness & wellness coaches build a consistent, professional, and engaging online presence.
I support fitness & wellness coaches with content creation, carousels, reels, content planning, caption writing, scheduling, and publishing — handling the day-to-day management so you don't have to.
As a fitness & wellness coach, your time is best spent coaching clients, creating transformations, and growing your business — not stuck planning posts, editing videos, writing captions, and managing a content calendar.
That's where I come in.
I take the social media workload off your plate so you can stay consistent online, connect with your audience, showcase your expertise, attract potential clients, and focus on what you do best: growing your coaching business.
Here's What I Offer:
🎨 Social Media Content Creation
Engaging, on-brand content for fitness & wellness coaches — educational posts, fitness & wellness tips, motivational content, workout content, carousels, reels, static posts, promotional graphics, and client-focused content.
📱 Social Media Management
Keeping your presence — primarily on Instagram and Facebook — organized, consistent, and aligned with your brand.
🎯 Social Media Strategy & Planning
Content plans built around your fitness & wellness niche, target audience, coaching services, offers, and business goals.
✍️ Caption Writing
Clear, engaging captions that communicate your message, showcase your expertise, connect with your audience, and drive engagement or action.
📅 Monthly Content Calendar
Planning and organizing your monthly content — topics, formats, Reels, captions, posting dates, and publishing schedules — all in one place.
📤 Social Media Scheduling & Publishing
Scheduling and publishing approved content according to your calendar, preferred posting schedule, and workflow.
🗂️ Content Publishing Tracker
Tracking content from planning and creation through approval, scheduling, and publishing — keeping your workflow organized end to end.
💬 Community Management
Monitoring comments, DMs, and audience engagement, following your communication guidelines to maintain a positive relationship with your audience.
📊 Analytics & Reporting
Tracking key metrics, identifying top-performing content, and putting together simple reports to help you understand what resonates with your audience.
🛠️ Tools I Use
Canva, Notion, Meta Business Suite, Google Docs, Google Drive, Google Sheets, Microsoft Excel, ChatGPT, and Claude.
I'm creative, detail-oriented, reliable, and a fast learner — comfortable working independently while following your brand guidelines, references, instructions, and workflow.
I value clear communication, consistency, accuracy, creativity, and hitting deadlines.
My Goal
My goal is to help fitness & wellness coaches maintain a consistent, engaging social media presence without having to manage the entire content process themselves.
I want to make your social media easier to run while helping you educate your audience, build trust, showcase your expertise, and promote your coaching services.
Let's work together to create consistent, engaging, and professional social media content for your fitness & wellness coaching brand! 💪✨
