Meta Ads Specialist | Facebook Ads | Lead Generation & ROAS Optimization

I help businesses generate leads and sales through Meta Ads using structured testing and data-driven optimization.

I’ve generated 2,500+ customer purchases and achieved up to 13.34x ROAS by identifying winning creatives and scaling what works.

I monitor campaigns daily and make decisions based on real data.

I’m also comfortable handling campaign setup, ad uploads, and following structured instructions when needed.

What I Do

Meta Ads Campaign Management
I manage full-funnel Facebook and Instagram campaigns, including creative testing, audience targeting, and structured A/B testing to identify and scale winning ads.

Performance Tracking & Optimization
I track key metrics daily (CTR, CPM, CPC, CPA, ROAS), along with Purchases, Quality Leads, and Inquiries, using a custom Notion dashboard to quickly identify high-performing ads and optimize underperforming ones.

Audience Targeting & Retargeting
I test different audiences (broad, interest, lookalike, and retargeting) to improve conversions and lower CPA.

Lead & CRM Management
I handle high-volume lead funnels (1,400+ monthly conversations) using Meta Business Suite to keep leads organized and conversion-focused.

Creative Testing & Production
I create and test multiple ad creatives using Canva and CapCut, focusing on strong hooks and clear messaging that drive clicks and conversions.

Campaign Setup & Execution
I can follow structured instructions, SOPs, and campaign frameworks to ensure ads are set up correctly and launched without errors.

Tools
Meta Ads Manager
Meta Business Suite
Notion (performance tracking)
Google Sheets (order & data tracking)
Canva
CapCut

My Campaign Optimization Process
Test multiple creatives and audiences
Track performance daily (CTR, CPA, ROAS)
Identify winning ads and audiences
Pause underperformers within 48–72 hours
Scale winning ads while maintaining profitability


Let’s Work Together
If you're looking for someone who can manage, monitor, and improve your Meta Ads campaigns, feel free to message me.
I’d be happy to review your campaigns and suggest ways to improve performance.