Google Ads Certified Specialist with over 3 years of experience managing and optimizing lead generation campaigns for businesses across multiple industries. Experienced in working within a fast-paced digital marketing agency environment, managing and optimizing more than 40 Google Ads accounts while delivering measurable improvements in lead volume, campaign efficiency, and return on ad spend.
Skilled in campaign strategy, keyword research, account structuring, search term analysis, ad copy optimization, bidding strategy management, and negative keyword implementation to maintain highly relevant and cost-effective campaigns. Proficient in managing Search, Performance Max, Display, and Remarketing campaigns with a strong focus on generating qualified leads and maximizing conversion opportunities.
Experienced in implementing and troubleshooting conversion tracking using Google Ads Conversion Tracking, Google Analytics 4 (GA4), and Google Tag Manager (GTM) to ensure accurate reporting and performance measurement. Adept at analyzing key metrics such as CTR, CPC, CPA, CPL, conversion rates, and Quality Score to identify growth opportunities and continuously improve campaign performance.
Strong background in audience targeting, competitor analysis, budget management, landing page evaluation, and ongoing campaign optimization. Recognized for effectively handling a large portfolio of accounts, prioritizing tasks, and delivering consistent results in high-volume agency settings.
Committed to helping businesses achieve sustainable growth through data-driven advertising strategies, continuous optimization, and performance-focused digital marketing solutions that generate high-quality leads and measurable business outcomes.
