I am a Senior Shopify Technical Delivery Lead and eCommerce Specialist with over 15 years of professional experience in web development, online store management, and technical project delivery. I currently lead Shopify delivery at Four13 Digital, owning projects end to end - builds, custom apps, integrations, and platform migrations - from kickoff through to launch.
My background is both technical and managerial. I started as a Shopify and WordPress or WooCommerce developer and grew into project and delivery leadership, so I understand the work at a hands-on level while bringing the process discipline that keeps complex projects predictable. I translate client requirements into clear, actionable tasks, coordinate developers, designers, and QA, and manage timelines, risks, and budgets to deliver high-quality releases with clean handovers and smooth launches.
Over the years I have delivered projects for clients across the US, UK, Canada, and Australia, leading cross-functional teams of developers, designers, content and video creators, and digital marketers. My work spans theme customization and custom feature development, third-party and back-office integrations, store migrations, and day-to-day operations - content, product and image management, and inventory - along with the ongoing maintenance that keeps stores running reliably and securely.
I specialize deeply in Shopify, with solid experience in WooCommerce and Magento, and a strong foundation in project planning and cross-functional team leadership. Whether you need a new store built, an existing one refreshed, a migration handled cleanly, or a dependable lead to keep your eCommerce projects on track, I deliver practical solutions and reliable results that help businesses launch, grow, and scale online.
