Digital Marketing & Content Specialist | SEO | AEO/GEO | Social Media

Digital Marketing & Content Specialist | SEO | AEO/GEO | Social Media | Content Strategy

I help businesses build a stronger online presence through digital marketing, content strategy, SEO, social media, website content, and brand-focused marketing.

My experience combines creative content production with strategic marketing thinking. I can take a business goal or idea, research the audience and search intent, develop the content direction, create the marketing assets, and optimise the content for the appropriate digital channel.

I’m particularly interested in working with service-based businesses, education brands, e-commerce businesses, and growing online brands that need reliable marketing support and someone who can contribute ideas rather than simply complete assigned tasks.

What I Can Help With

Digital Marketing & Content Strategy

* Develop content strategies and marketing plans based on business goals and target audiences
* Build content calendars and plan campaigns across digital channels
* Identify content opportunities based on audience needs, search intent, and business priorities
* Repurpose existing content into multiple marketing formats
* Support brand positioning, messaging, and consistent communication

SEO & AEO/GEO

* Keyword research and search-intent analysis
* SEO-focused content writing and optimisation
* On-page content optimisation
* Website copy optimisation
* SEO-friendly headings, FAQs, metadata, and content structure
* AEO/GEO content optimisation for AI-powered search and answer engines
* Content planning around relevant search queries and topics

Website & Landing Page Content

* Write and optimise website pages, service pages, landing pages, FAQs, and blog content
* Review website messaging and content structure
* Improve clarity, readability, calls-to-action, and customer-focused messaging
* Support WordPress and Elementor content updates
* Ensure website content remains aligned with brand voice and marketing objectives

Social Media Marketing

* Develop social media content calendars
* Write captions and platform-specific content
* Create educational, promotional, engagement, and brand-awareness content
* Repurpose website and long-form content into social media assets
* Support social media scheduling and content management
* Maintain consistent brand voice and visual identity

Marketing Design

* Create social media graphics, promotional materials, presentations, website assets, and campaign visuals using Canva
* Adapt designs to existing brand guidelines
* Develop cohesive visual content across marketing channels
<8efe80624d780eba0c6493ec45140364>Email & E-commerce Marketing

* Support email newsletters and promotional campaigns
* Create email copy and marketing content
* Develop and optimise e-commerce product listings
* Write product titles, descriptions, features, and keyword-focused content
* Support Shopify and Amazon Seller Central content tasks

Marketing Research & Support

* Conduct competitor and market research
* Research audience needs, trends, keywords, and content opportunities
* Support marketing campaign planning and execution
* Organise content, marketing assets, and project requirements
* Work collaboratively with business owners and teams to turn ideas into actionable marketing content

Tools & Platforms

SEO & Website: Google Search Console, Ahrefs, SEMrush, Yoast SEO, WordPress, Elementor

Marketing & Email:HubSpot, Mailchimp, Klaviyo

Social Media: Meta Business Suite, Buffer, Hootsuite, Later

E-commerce: Shopify, Amazon Seller Central, Helium 10

Design & Productivity: Canva, Google Workspace, Microsoft Office, PowerPoint

Automation: Zapier, Make

AI & Content: ChatGPT and AI-assisted research, content development, and optimisation tools

Core Skills

Digital Marketing • Content Strategy • SEO • AEO/GEO • SEO Copywriting • Social Media Marketing • Website Content • Landing Page Copy • Content Repurposing • Brand Messaging • Lead-Generation Content • Email Marketing • E-commerce Content • Canva Design • Marketing Research • Content Planning • Marketing Coordination

I’m a proactive, detail-oriented, and adaptable marketing professional who enjoys combining strategy and execution. I’m comfortable working independently, learning new platforms, managing multiple priorities, and turning ideas into clear, useful, and audience-focused marketing content.