Experienced Web Developer and Digital Marketing Specialist with a proven track record in delivering results across various industries. My journey began as a Designer and Visual Content Creator, honing my skills in illustrations and graphic design, followed by roles in Email Marketing and Web Design, and ultimately transitioning to Web Development and Digital Marketing.
Highlights of my experience include
Digital Marketing Specialist at Greenpath Advisors:
- Designed visually captivating social media posts, web designs, web content, and branding guidelines, catering to Greenpath's marketing needs and clients across industries such as aviation insurance, home care services, and local businesses like roofing services.
- Created engaging campaigns encompassing employee spotlights, web articles, infographics, and landing pages, tailored for sharing on various platforms for Greenpath's online brand awareness.
- Managed Wordpress and Wix websites, ensuring timely updates and content alignment with brand guidelines created of the supported clients.
- Spearheaded social media campaigns on multiple platforms including LinkedIn, X (formerly Twitter), Instagram, and Facebook, driving engagement and awareness to potential clients.
E-Commerce - Web Developer for ----------- (Standard Distributors Pty Ltd):
- Executed backend site maintenance and adjustments using Magento, ensuring seamless user experience across six country-specific websites.
- Developed pricing changes based on SAP data and spreadsheet analysis, optimizing sales and promotions.
- Implemented real-time logistics updates, enhancing user experience and sales conversion.
- Conducted risk analysis and implemented improvements to optimize website performance and security. Email Marketing Design and Development at Activepipe:
- Developed custom drag-and-drop UI experiences tailored to diverse industries, including big time real estate agencies to small local firms, ensuring seamless user interactions and engagement.
- Utilized HTML, CSS, and JSON for backend enhancements, optimizing email deliverability and engagement metrics.
- Ensured strict adherence to branding guidelines for clients, maintaining brand consistency and identity across campaigns.
Web Builder/Web Designer at Mopro:
- Collaborated with clients from various industries to create custom websites, leveraging the company's CMS editor for efficient development.
- Translated client-provided blueprints into visually stunning websites, optimizing user experience and functionality.
- Gathered insights from diverse industries, delivering tailored solutions to enhance online presence and drive results.
Designer at Medspecialized Inc. (Meditab - EHR/EMR software):
- Led end-to-end marketing design initiatives for EHR/EMR software brands, producing html emails, web marketing assets, and event materials.
- Conceptualized and created visually engaging web content, including articles, infographics, and landing pages, driving user engagement and conversions.
- Ensured designs aligned with client branding guidelines and effectively communicated key messages.
Quality Assurance Engineer at Alient Atlas Inc.:
- Ensured adherence to design guidelines and quality standards for notable clients including ----------- and freewebsite templates, optimizing user experience and functionality.
- Conducted meticulous checks on Photoshop files and coding alignment to ensure seamless integration of design and functionality.
Graphic Designer at TBELLE Pty Ltd.:
- Conceptualized and executed mobile marketing campaigns and advertisements for a diverse range of clients, spanning industries such as retail, hospitality, and technology.
- Produced visually appealing graphics for use in marketing materials, social media, and advertising campaigns, driving brand recognition and engagement.
Here's my portfolio piece showing my past works as a designer. My website https://----------------------/portfolio.
I possess a comprehensive skill set with proficiency in industry-standard tools and applications, coupled with a deep understanding of business objectives, lead generation strategies, and user experience principles. I thrive in collaborative environments, where my expertise in web development, digital marketing, and design can drive impactful results.
