I'm an SEO & Digital Marketing Specialist with 4+ years of experience helping Australian businesses increase their online visibility, improve search rankings, and generate qualified leads through data-driven SEO and Google Ads strategies.
My expertise covers the complete SEO process—from technical audits and website optimisation to keyword research, content strategy, local SEO, link building, and conversion-focused improvements. I also manage Google Ads campaigns, optimise landing pages, and track performance using Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
I have worked with businesses across construction, healthcare, eCommerce, hospitality, professional services, and local businesses, helping improve website performance, user experience, and organic search visibility.
My core expertise includes:
• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• SEO Audits
• Keyword Research
• Competitor Analysis
• Google Ads Management
• Website Optimisation
• Conversion Rate Optimisation (CRO)
• Schema Markup
• WordPress & Elementor
• Rank Math SEO
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager (GTM)
• Looker Studio
• SEMrush
• Ahrefs
• Screaming Frog
• HTML & CSS
• Basic JavaScript
• Basic Python
• AI-powered SEO using ChatGPT, Claude, and Gemini
• Answer Engine Optimisation (AEO)
• Generative Engine Optimisation (GEO)
I believe SEO should deliver measurable business outcomes—not just higher rankings. Every strategy I implement is focused on increasing qualified traffic, improving conversions, and supporting long-term business growth.
I'm proactive, detail-oriented, easy to work with, and committed to continuous learning as search evolves with AI and modern search experiences.
If you're looking for someone who can improve your website's visibility, optimise your Google Ads campaigns, and contribute to your business growth, I'd love to discuss how I can help.
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