Senior performance marketing and growth specialist with 8+ years of experience leading end-to-end digital growth programs across B2B and B2C environments. Currently serving as Head of Performance at Splendid Group, overseeing strategy, media planning, campaign execution, optimisation, reporting, and performance accountability across paid media, ABM, content syndication, programmatic, SEO/SEM, analytics, CRO, and lead acceleration initiatives. Experienced in managing global campaigns for technology brands across APJ and EMEA while collaborating directly with leadership teams, clients, vendors, strategists, and technical teams. Strong background in full-funnel growth strategy, media operations, proposal architecture, AI workflow automation, and performance-driven campaign execution.
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